In 1999 the inspiration of Le Mans and its 24 hours of endurance race inspired the creation of the Farboud GT, a true expression of speed, aerodynamic forefront design and extreme proportions gave way to the start of new sportscar design for Arash.

Up until 2006 Arash developed and explored the Farboud GT and Farboud GTS to make way for the 2011 Arash AF-10, Arash's background has been enriched from sports car racing and supercar design over the years to culminate all the energy and inspiration for AF-10 today and further models for the future, all models from the company's inception in 1999 are displayed at the Arash Factory.

Arash Motor Company have designed a traditionally shaped badge with the 'Peregrine Falcon' logo symbolising the fastest organism on Planet Earth.